heinz collaborates with facebook to design an app
- by tianyi zhang
The food business company, Heinz, cooperate with Facebook to design an app (Sebastian, June 5, 2013). Heinz will select a winner in their fans who should finish their personality test (Sebastian, June 5, 2013). They attracted 30,000 Facebook fans (Sebastian, June 5, 2013). The move builds on last year's The company says Father's Day is "the ultimate day to celebrate manliness" and reward its most loyal fans (Sebastian, June 5, 2013).
In this case, the food company use reward power to attract customer. Heinz cooperates with Facebook to spread their brand. Also, they increase their brand awareness. The cooperation can bring more efficiency. Heinz uses other arena to spread their brand and product.
In this case, the food company use reward power to attract customer. Heinz cooperates with Facebook to spread their brand. Also, they increase their brand awareness. The cooperation can bring more efficiency. Heinz uses other arena to spread their brand and product.
Heinz established good relationship with old and new customers. Some retailers (and a few manufacturers) also offer customer reward programs, in which the consumer 'earns' rewards in the form of cash rebates etc (Patents; "Automated System for Optimizing Retail Savings Using Coupons" in Patent Application Approval Process, May 30, 2013). Heinz gives their fans a little gifts to attract their eyes and show other people what people can buy their product and benefits. In OB book, Heinz do reward power. They give special benefits to their fans and give them a good impression. In our team, we usually use reward power. If we have done something, we will not get homework in several days.
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